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J3V 0A2
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Unit 125
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T3J 2L2
(403) 370 0240


News Release

BASF adds Target Specialty Products as a Canadian Pest Management portfolio distributor

Calgary, ALBERTA, April 24, 2023 – BASF Canada Agricultural Solutions (BASF) has announced an agreement with Target Specialty Products (Target) as a distributor of its professional pest management products. As a leader in Canadian pest management protection, BASF invests heavily in its product portfolio, providing solutions to help meet the needs of pest management professionals (PMP). By partnering with Target, PMPs will have an additional way to access the BASF portfolio which includes many products under the following umbrella brands: Seclira®, Avert®, and Instant Soap ‘N Water.

“BASF is excited to announce our expanded relationship with Target Specialty Products as a complete distribution partner of our pest control portfolio. We are continuing to invest and bring new products to market and know that Target will be a great fit by offering excellent service and an expanded footprint for customers to access the BASF portfolio.” said Brad Hayhoe, Professional & Specialty Solutions Market Manager, BASF Canada Agricultural Solutions.

“Target Specialty Products is thrilled to have added BASF’s product offering to our portfolio. BASF has continued to be a dominant player in Canada’s PMP market having registered two insecticides with new active ingredients over the past three years while reviving another product (Avert 360A). BASF’s Seclira provides undetectable control for resistance management situations”. Taylor Howlett, Pest Sales Manager, Canada. “We are confident we have rounded out our chemistry offering, providing pest management professionals across Canada with a full spectrum of options”, adds Mark Scenna Director, Canada. 

The BASF portfolio includes high-performing, reliable products that provide PMPs with safe, quick and enduring results under difficult conditions. Pest management professionals can learn more about BASF pest control solutions by contacting their local BASF representative or visiting betterpestcontrol.ca and Target Specialty Solutions by contacting their local Target Specialty Solutions representative or by visiting target-specialty.ca.

Always read and follow label directions.

Seclira®, is a registered trademark of BASF; Avert® is a registered trademark of Viterra Inc. all are used under license by BASF Canada Inc. © 2023 BASF Canada Inc. All rights reserved.

About BASF’s Agricultural Solutions division

BASF Canada Agricultural Solutions, headquartered in Calgary, Alberta, has over 625 employees who work at one of three production facilities across Canada including Lethbridge, Saskatoon, and Regina, or one of several research farms across the Canadian prairies. Agricultural Solutions is the largest division of BASF Canada Inc., working closely with the regional Agricultural Solutions team, collaborating on research and product development that benefits North American growers. To find out more about BASF Canada Agricultural Solutions, visit www.agsolutions.ca or follow us on Twitter www.twitter.com/BASFAgSolutions.

Farming is fundamental to provide enough healthy and affordable food for a rapidly growing population while reducing environmental impacts. Working with partners and agricultural experts and by integrating sustainability criteria into all business decisions, we help farmers to create a positive impact on sustainable agriculture. That’s why we invest in a strong R&D pipeline, connecting innovative thinking with practical action in the field. Our portfolio comprises seeds and specifically selected plant traits, chemical and biological crop protection, solutions for soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we strive to find the right balance for success – for farmers, agriculture and future generations. In 2022, our division generated sales of €10.3 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.

About BASF?

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 111,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €87.3 billion in 2022. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at www.basf.com.


About Target Specialty Products

Target Specialty Products (TSP) is a leading North American distributor of Pest Management & Turfgrass Maintenance products having 80+ sales reps across Canada & the USA from 40+ conveniently located branch locations. TSP has Canada-wide distribution of pest chemistry, including rodent, insect, wildlife, odour, equipment, bird control products, and technical knowledge to service all aspects of the PMP industry. Our establishment of a strong, local Canadian presence is critical to providing our customers with industry-leading service and products.  We have warehousing in Port Coquitlam BC, Calgary AB, Burlington & Putnam ON & Montreal QC. Visit https://www.target-specialty.ca/ or follow us on Twitter @pest_targetCAN